I'd fail at that challenge, but I have NEVER been a fan of the franchise anyway. The Minions are so popular that if you were to ask a casual fan to name any other character from the Despicable Me franchise that isn't Gru, 99% would fail. Minions are still popular to this day and I just don't understand it.
While I get that their intentions, for the original DM, were probably always to merchandise the Minions, I don't imagine that they thought it would take off the way it did. Perhaps you could call it a stroke of marketing genius that they managed to make these little annoying assholes into THE biggest mascot any film company has had in quite a while, but I think they just lucked into it honestly. Their first major franchise, Despicable Me, gave way to the asinine and insufferable merchandising bonanza that are the Minions. Having said all that, I still feel that Illumination is still the worst major animation studio in North America. In fact, you could say their entire filmography has been all style and no substance. It was just a fun little diversion, but it offered nothing of substance. But I'm not about to sit here and say that it was a masterpiece of CG films. Of course, Sing changed all that and I was pleasantly surprised by how much I enjoyed it.
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I even went so far as to state, in my review of Sing, that I felt they were the worst major animation studio since, in my opinion, they hadn't produced ONE good movie yet. I've made my feelings on Illumination Entertainment known throughout the years that I've had the (dis)pleasure of reviewing their films throughout the years. The one thing I will say is this is the first time I'm excited for a Despicable Me sequel, because without getting into sequels, it feels like they're basically setting up for a Spy vs Spy movie, and I am all about that. Light, fluffy, and makes you feel good, but lacking in any real substance. You can put it on, have some laughs, and be entertained, but I don't see it leaving any real meaningful impact. There's a main villain, Gru finding his brother, the minions leaving, Agnes looking for a unicorn, all this stuff happening and all of it is funny but none of it really connects in any meaningful way.
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It's funny, at times it's really funny, but it's largely a series of loosely connected sketches. It's weird, but it leads to some really funny stuff. They leave Gru because he's no fun as a good guy (which makes sense, seriously that did always bother me with their characters), and wind up in prison, which they basically take over. I also actually really liked the arc of the minions. Plus, it's a heist scene in the Despicable Me world, and this is a weirdass world they've created, so it was a ton of fun.
It's essentially a heist sequence, and damnit all I'll just never get sick of a heist scene. I also really liked the climax, because we get to see Gru use his more villainous skills. A low bar but, godamn, I really appreciated it.
They don't just do things like have the characters take selfies to be hip. The main villain has a distinct 80s theme going, but this is tied to his character, and not just a grab at "hey, this is what kids are into!" so it actually works. Maybe I've just become numb to this in movies recently, but I didn't notice it as much in this one. To start with what I like, for one it actually feels like the pop culture datedness of it has been toned down a bit. Despicable Me 3 is a bit better, but it still has a lot of the same problems. Honestly, I don't really even remember a lot of Despicable 2. Minions never lived up to it's potential, and Despicable Me 2 lost a lot of the fun because when you make Gru a good guy a lot of the fun is lost. While I really liked the first Despicable Me, the rest of the franchise has mostly been mostly mediocre for me.
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